The story of SweetGrass Clothing begins with six brothers. Six sons raised on the Gullah Geechee coast where culture is not something you learn, it is something you inherit. It is in the food. In the rhythm. In the way you turn a blade into a rose. In the moans between elders when stories are too heavy. We grew up surrounded by a history people visit Charleston to witness but rarely understand. One day, we decided to speak for ourselves. Not through speeches or documentaries, but through something people carry with them every day: clothes. We wanted garments that held memory in their stitching. Colors that carried the weight of our shoreline. Logos that did not need explanation if you were from where we are from. That idea became SweetGrass Clothing Co., born in Charleston and now traveling far beyond it.

Our pieces are built from real soil and real lineage. They do not reference culture, they extend it. Every collection comes from the world that shaped us. Rice fields that financed empires yet starved the workers who harvested them. Rose gardens that bloomed beside church steps after funerals that changed families forever. Streets where style was never about fashion but about identity, pride, and survival. The Blood Moon Collection. Haint. Vesey Tribute. Gullah. Geche. Carolina Gold. These were not seasonal drops. They were chapters of our story written in fabric, fit, and form. When someone wears SweetGrass, they are not wearing a trend. They are wearing inheritance.

We have grown, but the mission has not diluted. Our team now includes designers, photographers, and collaborators who understand that we are not just making clothes. We are preserving a people’s memory in a language the world can see. Southern precision focused in streetwear. Reverence meets forward movement. There is no guessing here. Everything is intentional. Over ten thousand pieces have moved into the hands of people who recognize the meaning: educators who teach the next generation, chefs who carry tradition through flavor, thinkers who shape culture from the inside. We have been written about, photographed, and discussed. But none of that is the point. The point is legacy.

SweetGrass Clothing is what happens when Southern roots refuse to be forgotten and choose to evolve instead. Clothing as testimony. Clothing as remembrance. Clothing as a reminder that the South has always been the beginning of the American story, not the footnote. And we are simply telling the truth out loud.